A New York City marketing company concocted what they called a “Real Good Experiment” in a kind of viral/social behavior marketing campaign for a manufacturer of designer chairs. The marking company placed a dozen or so brand new designer chairs out on the curb with the other trash and then set up clandestine film crews to record the ensuing events. Some chairs even had a GPS unit strapped to the underneath side so the crew could track where the chairs were taken.
The Wall St. Journal turned out a pretty slick little video about the whole episode right here:
Brock is the former Executive Editor at Atlantic Media Strategies and former Chief Washington Correspondent for MSNBC; he is the founder/creator/editor of CyberWire Dispatch, the Net's pioneering online journalistic news service. Previously he was the Director of Communications for the Center for Democracy & Technology, a non-profit, Washington, D.C.-based public interest group working to keep the Internet open, innovative, and free. The views expressed here are his alone and do not reflect the opinions, attitudes, or policy positions of his employer(s), past or present.
Improve Your Stash; Nab the Trash
A New York City marketing company concocted what they called a “Real Good Experiment” in a kind of viral/social behavior marketing campaign for a manufacturer of designer chairs. The marking company placed a dozen or so brand new designer chairs out on the curb with the other trash and then set up clandestine film crews to record the ensuing events. Some chairs even had a GPS unit strapped to the underneath side so the crew could track where the chairs were taken.
The Wall St. Journal turned out a pretty slick little video about the whole episode right here:
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About brock
Brock is the former Executive Editor at Atlantic Media Strategies and former Chief Washington Correspondent for MSNBC; he is the founder/creator/editor of CyberWire Dispatch, the Net's pioneering online journalistic news service. Previously he was the Director of Communications for the Center for Democracy & Technology, a non-profit, Washington, D.C.-based public interest group working to keep the Internet open, innovative, and free. The views expressed here are his alone and do not reflect the opinions, attitudes, or policy positions of his employer(s), past or present.