![This is the story of my first “Story by Disney,” which is a new storytelling app the company just released today in Apple’s App store. The idea is deceptively simple: […]](https://i0.wp.com/gutcheckamerica.com/wp-content/uploads/2013/05/story.jpg?resize=620%2C300 "The Story of My First ‘Story’")
This is the story of my first “Story by Disney,” which is a new storytelling app the company just released today in Apple’s App store. The idea is deceptively simple: offer an app that allows “mom and pop” to automatically cobble together a story from the hundreds, if not thousands, of images they have held hostage languishing away in their iPhones.
Here’s how “Inside Mobile Apps” describes the automatic story build process inside “Story”:
Story is broken up into two sections — Moments and Stories. Moments are pieces of media from a user’s camera roll that is automatically pulled together based on a piece of media’s time stamp and location tag by Disney’s proprietary algorithm. The developers classified a moment as something that can’t span more than a calendar day, and no piece of media in a series collected within that time span can have a gap of more than a certain amount of time or distance. Once a moment is collected, a user can turn it into a story. Users can drag and drop media around, edit a title, add captions, and give their story a theme, which consists of fonts, colors, backgrounds and photo treatments. [Disney senior director of engineering Scott] Gerlach says Disney will later allow users to add vocal annotations, music and other forms of media, to their stories.
The app works great, as advertised. This little story of mine took all of two minutes, including editing, to put together. It is produced, literally, from random images I made while on a walk from my first door, around the block and back again home. Very cool. Take a look:
Disney’s “Story” also allows you to include up to two, one-minute videos in each story. This is gonna bring “Our Trip to Disneyworld” to a whole new level.
Disney’s Gerlach says:
Story is part of that effort to open up Disney to more user-generated content and begin to give guests the tools for storytelling that have been so empowering to those of us who work for the company. We’re all there to be creative and extend that Disney story. Now we’re giving our guest the tools to be able to create their own characters.
Oh… and don’t be thinking Disney is going to be overrun with homegrown porn all of a sudden; they are doing monitoring for content…
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