That One Big Idea

You know what that “one big idea“… the one you pull out and fondle during your long commute; the one you secretly lust after having read how YetAnotherSomeone fulfilled THEIR […]

You know what that “one big idea“… the one you pull out and fondle during your long commute; the one you secretly lust after having read how YetAnotherSomeone fulfilled THEIR lifelong dream, while you’re still in neutral and have been since you graduated with that useless Master’s degree from Penn State… (But hey, there are three other Masters degree holders working right along side you as baristas at the Starbucks just up the street), that One Big Idea is your mental health lifeline.  It’s what you keep telling yourself you’re going to do someday, “if only… if only”…

Oh.For.The.Love.of.God If ONLY people would stop mouthing that kind of shit and actually kick it into gear and do something… like the zealots (and I mean that only in the very nicest of zealotry terms) at DoSomething.Org.

Here is how their One Big Idea is kicking ass and taking names:

DoSomething.org seeks to create a worldwide movement of young people kicking ass on causes they care about and making the world a better place. Because, let’s be honest: apathy sucks.

The Impact
Check out our recent quarterly dashboard to read about our success. We don’t like to brag–so we let the numbers do it for us.

11 Facts About DoSomething.org in 2012

1.    2.4 million young people took action through our campaigns in 2012.
2.    We have 1,425,974 members doing badass stuff to improve their communities and the world.
3.    Our 786,563 mobile subscribers take action and text us all about it.
4.    301,390 people like us on Facebook.
5.    592,491 people follow us on Twitter.
6.    We gave young people $240,000 in scholarships in 2012.
7.    We increased our campaign sign ups by 590% from 2011 to 2012.
8.    Our members collected 1,020,041 pairs of jeans for homeless youth through our Teens for Jeans campaign.
9.    Our members recycled over 1.2 million aluminum cans through our 50 Cans campaign.
10.    Our members donated 316,688 books to school libraries through our Epic Book Drive.
11.    67,808 members stood up to bullying through our Bully Text campaign.

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About brock

Brock is currently the Executive Editor at Atlantic Media Strategies and former Chief Washington Correspondent for MSNBC; he is the founder/creator/editor of CyberWire Dispatch, the Net's pioneering online journalistic news service. Previously he was the Director of Communications for the Center for Democracy & Technology, a non-profit, Washington, D.C.-based public interest group working to keep the Internet open, innovative and free. The views expressed here are his alone and do not reflect the opinions, attitudes or policy positions of his employer(s) past or present.